The Seattle-based independent designer and art director describe herself as “Interested in words and pictures.”Â
After graduating from the Rhode Island School of Design, Chloe Scheffe started her career with an internship at Pentagram and then started working full time at The New York Times Magazine. Currently working as Art Director at Here Magazine.
Basically, the purpose of editorial design is to make publications interesting and to convey content accurately and legibly. While creating editorial designs, Chloe Scheffe successfully blends typography, graphics, and visual layout, resulting in incredible designs.
In an interview with Chloe Scheffe on It’s Nice That, she says her favourite phase for the fact that it’s when the design really takes off and adds: “Actually making things on paper – in the case of the magazine, usually display type – is essential to my creative process. It’s much easier for me to be agile and explore ideas without reservation when I work by hand, rather than on-screen; I feel like I have permission to be sloppier, weirder, and more playful.”
You can follow Chloe Scheffe on Instagram and also visit her website.
The project is focusing on introducing the new Saudi Arabia National Team Collection. Artists involved in the project created a kit launch for Nike Football and Saudi Arabia Football Team crafting bespoke Arabic typography for the Saudi FIFA team.
Internet provided a huge space to express ourselves. It doesn’t matter which medium and technique, artists and designers can share their work and someone stumbled upon their work and made their day. Everyone mixes and mashes what they see and experience but the outcome is always different. Even the same feelings can cause different artworks. …
Our interview series’ first guest is Kenichi Kuromaru. We love hearing their stories because there is no definitive, single way to be a successful designer.
Editorial Design Archives: Chloe Scheffe
The Seattle-based independent designer and art director describe herself as “Interested in words and pictures.”Â
After graduating from the Rhode Island School of Design, Chloe Scheffe started her career with an internship at Pentagram and then started working full time at The New York Times Magazine. Currently working as Art Director at Here Magazine.
Basically, the purpose of editorial design is to make publications interesting and to convey content accurately and legibly. While creating editorial designs, Chloe Scheffe successfully blends typography, graphics, and visual layout, resulting in incredible designs.
In an interview with Chloe Scheffe on It’s Nice That, she says her favourite phase for the fact that it’s when the design really takes off and adds: “Actually making things on paper – in the case of the magazine, usually display type – is essential to my creative process. It’s much easier for me to be agile and explore ideas without reservation when I work by hand, rather than on-screen; I feel like I have permission to be sloppier, weirder, and more playful.”
You can follow Chloe Scheffe on Instagram and also visit her website.
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