Whether like it or not, running is essentials part of humanity. Since it isn’t a need, didn’t listed in Maslow’s pyramid along with physiological needs. But wherever we look we can see running humans throughout history. Running from predators, enemies, villains, outlaws, or even more personal reasons like health, cardio, problems, drama, and the list goes on and on. You don’t have to chase anything as a reason to run. Run Forever is a perfect metaphor for running until dusk and dawn, created by Universal Everything which describes themselves as a remote-working collective of digital artists, experience designers, and future makers.
Run Forever is a digital media artwork commissioned by Hyundai Motor and visualization of their sustainability and green energy vision. Many automotive companies moving forward for clean mobility solutions and transform themselves for this vision. Hyundai shows their intention with Run Forever as starting in the nature and water, then turning into hydrogen and oxygen to pure energy then returning to nature in the form of plants. Hyundai Motor featured Run Forever on both TV campaigns and on the Creative Wall at their new hub called Hyundai Motorstudio Busan.
I, personally, am very much into advertising and the creative industry but Run Forever deserves more appreciation than just an advertising piece. I believe Universal Everything did fantastic work, and the whole story takes you from point A to B. It triggered many thoughts about running in my mind. How long are we running as humankind? Why are so good at running? On the other hand, running is deeply related to psychology. How do we know we will fight, run or freeze when we are faced with challenges? And my last two cents about the work is, the motion and transitions are perfect, seamless and so fluid!
If I didn’t saw the Hyundai in the description, wouldn’t think it’s commissioned. So, it’s a balanced and good partnership. You can learn more about Universal Everything by visiting their website, Instagram and Vimeo.
Mike Pelletier is a Canadian artist based in Amsterdam, Netherlands, currently working as an individual digital artist. His works examine the fluid transitions of the divide between the digital and physical worlds and focuses on how technology represents the human body.
The music video of SOUTHPAW is covered by Kuricoder Quartet and animated by Sawako Kabuki, and if you don’t know the original song or video, it doesn’t matter.
Japanese singer UA released her latest music video of お茶 [OCHA], directed by Sojiro Kamatani, welcomes you to a colorful, mesmerizing world filled with tea and hope.
Run Forever: For The Sake of It
Whether like it or not, running is essentials part of humanity. Since it isn’t a need, didn’t listed in Maslow’s pyramid along with physiological needs. But wherever we look we can see running humans throughout history. Running from predators, enemies, villains, outlaws, or even more personal reasons like health, cardio, problems, drama, and the list goes on and on. You don’t have to chase anything as a reason to run. Run Forever is a perfect metaphor for running until dusk and dawn, created by Universal Everything which describes themselves as a remote-working collective of digital artists, experience designers, and future makers.
Run Forever is a digital media artwork commissioned by Hyundai Motor and visualization of their sustainability and green energy vision. Many automotive companies moving forward for clean mobility solutions and transform themselves for this vision. Hyundai shows their intention with Run Forever as starting in the nature and water, then turning into hydrogen and oxygen to pure energy then returning to nature in the form of plants. Hyundai Motor featured Run Forever on both TV campaigns and on the Creative Wall at their new hub called Hyundai Motorstudio Busan.
I, personally, am very much into advertising and the creative industry but Run Forever deserves more appreciation than just an advertising piece. I believe Universal Everything did fantastic work, and the whole story takes you from point A to B. It triggered many thoughts about running in my mind. How long are we running as humankind? Why are so good at running? On the other hand, running is deeply related to psychology. How do we know we will fight, run or freeze when we are faced with challenges? And my last two cents about the work is, the motion and transitions are perfect, seamless and so fluid!
If I didn’t saw the Hyundai in the description, wouldn’t think it’s commissioned. So, it’s a balanced and good partnership. You can learn more about Universal Everything by visiting their website, Instagram and Vimeo.
Image source: Vimeo
You can also find us on Twitter and Instagram.
Subscribe to our Newsletter
Related Posts
Mike Pelletier Experiments with Human Body in Constraint Iterations Series
Mike Pelletier is a Canadian artist based in Amsterdam, Netherlands, currently working as an individual digital artist. His works examine the fluid transitions of the divide between the digital and physical worlds and focuses on how technology represents the human body.
L-Jo Provides Safe Harbor for Your Mental Health
Half Colombian and half Mexican artist L-Jo works on different mediums and styles. Also many titles and professions under her belt.
Kuricoder Quartet – SOUTHPAW: Dancing Like You Are All Alone
The music video of SOUTHPAW is covered by Kuricoder Quartet and animated by Sawako Kabuki, and if you don’t know the original song or video, it doesn’t matter.
UA – お茶 [OCHA]: A Vibrant Journey in Colorful 3D Spaces
Japanese singer UA released her latest music video of お茶 [OCHA], directed by Sojiro Kamatani, welcomes you to a colorful, mesmerizing world filled with tea and hope.