Wonders of the Middle East’s Design and the Culture Mixture
Graphic design is a language with color, texture, layout, symbols, typography usage, and many other features that we can count. The design world is also influenced by the geography and culture in which executed.
The synthesis of East and West is one of the elements that gives taste to the culture of the civilization we live in. The graphic language of the rich, dreamy world of the Middle East’s design is fascinating. The world of design is mysterious and exotic with elements like swords, sand & deserts, magic lamps, flying rugs, and gold. The product that emerges when the unique, alluring style of the east and the techniques of the west are combined is dazzling.
Nike Football Kit Launch: Saudi Arabia National Team Collection
The project is focusing on introducing the new Saudi Arabia National Team Collection. Artists involved in the project created a kit launch for Nike Football and Saudi Arabia Football Team crafting bespoke Arabic typography for the Saudi FIFA team. Pictures were taken in the streets of Al Balad, Jeddah, Saudi Arabia can be interpreted as “Neo-Saudi Subculture” products.
The photographers of the project explained it as follows:
“childhood dream come true shooting Nike football inshallah more football and more joy ⚽️🤹🏽♂️🏆 shot this campaign along @chndy_” – @chebmoha
“Ever since I picked up my first camera it has been a dream of mine to shoot a campaign for @nike in the Middle East.” – @chndy_
Work for Nike Football
Arabic Typography & Lettering: Morcos Key
Design: Wael Morcos
Art Direction: Morgan Ruby
Design Direction: Wai Chung Lau
Photography: Cheb Moha & @chndy_
Nike Team: @marlousjaffa @parliaros @sophieklipfel @hindrasheed @mahdi_jali
Source: Graphic Juice & Morgan Ruby
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