Japanese singer Kaori Hasegawa, also known as UA, released her latest EP Are You Romantic on May 25th. And お茶 [OCHA] is one of the leading singles from the EP. It welcomes you with a funky, vibrant jam with stellar visuals. Ocha takes place at extreme places on Earth but it adds an extraterrestrial twist with 3D and motion design elements.
Ocha means tea in Japanese and the whole story revolves around it. The moment the video started, fabrics started floating, teardrops turned into a teapot, and everything morphed together to form something bigger. The physical environment and digitally created 3D elements work great together and convey the story forward.
Video and sound create an awesome example of storytelling by using digital techniques, imagination and execution. And funky, energizing music can live by itself but the video pushes the imagined world into the reality and our eyes.
The music video of SOUTHPAW is covered by Kuricoder Quartet and animated by Sawako Kabuki, and if you don’t know the original song or video, it doesn’t matter.
UA – お茶 [OCHA]: A Vibrant Journey in Colorful 3D Spaces
Japanese singer Kaori Hasegawa, also known as UA, released her latest EP Are You Romantic on May 25th. And お茶 [OCHA] is one of the leading singles from the EP. It welcomes you with a funky, vibrant jam with stellar visuals. Ocha takes place at extreme places on Earth but it adds an extraterrestrial twist with 3D and motion design elements.
Ocha means tea in Japanese and the whole story revolves around it. The moment the video started, fabrics started floating, teardrops turned into a teapot, and everything morphed together to form something bigger. The physical environment and digitally created 3D elements work great together and convey the story forward.
Video and sound create an awesome example of storytelling by using digital techniques, imagination and execution. And funky, energizing music can live by itself but the video pushes the imagined world into the reality and our eyes.
Credits of UA – お茶 [OCHA]
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