We had the opportunity to interview Chloe Karayiannis who is a multidisciplinary creative focused on 3D art. The artist, who has worked with many brands such as Reebok, Nike, Bullish, and Ruby has been on our radar for a long time with her outstanding compositions, color, and texture selections. She is currently working as an Art Director at Adidas.
Where did you study and what was your branch?
Chloe Karayiannis: I studied Graphic Design at RISD, whilst also exploring the future of technology / design / computer utopias / AR / VR. I built out a unique personal syllabus that enabled me to do so, and curated a show out of it presenting experiments. Out of it I found myself in NY, working as a creative technologist in advertising. I also curated art shows in my spare time with a close friend Allegra Venturi. After that I freelanced in Motion Graphics, then landed another job as an Art Director for adidas.
How would you describe your role in the creative field?
Chloe Karayiannis: Professionally, I’m a multidisciplinary creative who connects people and brands in a way that doesn’t bore you to death. Advertising is a medium not a method, and I build experiences through storytelling. In addition to being an Art Director, I am classically trained in Design x UX. I’m inspired by new mediums and software made to create for our future and also consult for AR, VR.
Personally, I’m curious and driven to work with incredible humans in this mush of a cyber world we’ve flomped into our existence.
What kind of work have you done for Adidas? What was your latest project?
Chloe Karayiannis: For adidas I’ve been able to push creative with talented team members, creating work that lifts creators and explores technological boundaries. At Annex88, I was able to create a selection of “Space Case” Sneaker boxes, with holographic rockets, that we sent out across the world. I’ve worked on IG face filters and AR experiences. In addition we just finished a two part project for the Adidas Confirmed App, which highlighted talented creators, and educated an animated history of Customisation sneaker culture ; Unboxing culture.
You’ve been creating unique filters almost from the days when Instagram filters first came out and made a big impact. What has this period brought you both in terms of technology and personal experience?
Chloe Karayiannis: Since university, and heavily inspired by Chris Novello’s class, I realised my passion for the design for our future. I was part of the Beta testing for IG filters, as I had already been experimenting in A.R. before the introduction of Spark. I love the concept of wearing / accenting a cyber version of yourself. I’m interested in conversations around wearable graphics.
You are also curating shows of +20 artists for a one – night art/music/design events. How did you start curating? Can you tell us about ZIP series?
Chloe Karayiannis: Zip was a passion project developed by myself and the talented Allegra Venturi, we were inspired to create pop–up group art shows in NY that opened spaces for collaboration. The last one of which Im most proud of which was themed “Pass–Portals Representation and Identity Across Digital Realms”. [Unfortunately I’m no longer hosting the website ($), but there’s info about it on IG.
“I’m a multidisciplinary creative who connects people and brands in a way that doesn’t bore you to death. Advertising is a medium, not a method, and I build experiences through storytelling”
You have conveyed the bridge between advertising, creativity, and your role on your website in the best way. But do you have difficulties in building this bridge with the brand while creating experiences through storytelling, if so, what kind of difficulties?
Chloe Karayiannis: I’ve always been anti–ad, so I feel like I’m a creative imposter trying to find ways to collaborate with incredible humans and support artists through it. I want to create a meaningful environment and am happy to do that through brand, as long as it’s genuine, and for brands I respect.
What is the next step in your career you want to accomplish, is there any project you have been dreaming of for a long time?
Chloe Karayiannis: I want to continue designing for a future and find a place in my explorations that is thoughtful and ethical. I want to keep exploring our connection to digital realms and how we can all be kinder, use it as a tool to become aware.
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An Interview with Chloe Karayiannis: Discover the Multidisciplinary Creative
We had the opportunity to interview Chloe Karayiannis who is a multidisciplinary creative focused on 3D art. The artist, who has worked with many brands such as Reebok, Nike, Bullish, and Ruby has been on our radar for a long time with her outstanding compositions, color, and texture selections. She is currently working as an Art Director at Adidas.
Where did you study and what was your branch?
Chloe Karayiannis: I studied Graphic Design at RISD, whilst also exploring the future of technology / design / computer utopias / AR / VR. I built out a unique personal syllabus that enabled me to do so, and curated a show out of it presenting experiments. Out of it I found myself in NY, working as a creative technologist in advertising. I also curated art shows in my spare time with a close friend Allegra Venturi. After that I freelanced in Motion Graphics, then landed another job as an Art Director for adidas.
How would you describe your role in the creative field?
Chloe Karayiannis: Professionally, I’m a multidisciplinary creative who connects people and brands in a way that doesn’t bore you to death. Advertising is a medium not a method, and I build experiences through storytelling. In addition to being an Art Director, I am classically trained in Design x UX. I’m inspired by new mediums and software made to create for our future and also consult for AR, VR.
Personally, I’m curious and driven to work with incredible humans in this mush of a cyber world we’ve flomped into our existence.
Visit the work
What kind of work have you done for Adidas? What was your latest project?
Chloe Karayiannis: For adidas I’ve been able to push creative with talented team members, creating work that lifts creators and explores technological boundaries. At Annex88, I was able to create a selection of “Space Case” Sneaker boxes, with holographic rockets, that we sent out across the world. I’ve worked on IG face filters and AR experiences. In addition we just finished a two part project for the Adidas Confirmed App, which highlighted talented creators, and educated an animated history of Customisation sneaker culture ; Unboxing culture.
You’ve been creating unique filters almost from the days when Instagram filters first came out and made a big impact. What has this period brought you both in terms of technology and personal experience?
Chloe Karayiannis: Since university, and heavily inspired by Chris Novello’s class, I realised my passion for the design for our future. I was part of the Beta testing for IG filters, as I had already been experimenting in A.R. before the introduction of Spark. I love the concept of wearing / accenting a cyber version of yourself. I’m interested in conversations around wearable graphics.
You are also curating shows of +20 artists for a one – night art/music/design events. How did you start curating? Can you tell us about ZIP series?
Chloe Karayiannis: Zip was a passion project developed by myself and the talented Allegra Venturi, we were inspired to create pop–up group art shows in NY that opened spaces for collaboration. The last one of which Im most proud of which was themed “Pass–Portals Representation and Identity Across Digital Realms”. [Unfortunately I’m no longer hosting the website ($), but there’s info about it on IG.
“I’m a multidisciplinary creative who connects people and brands in a way that doesn’t bore you to death. Advertising is a medium, not a method, and I build experiences through storytelling”
You have conveyed the bridge between advertising, creativity, and your role on your website in the best way. But do you have difficulties in building this bridge with the brand while creating experiences through storytelling, if so, what kind of difficulties?
Chloe Karayiannis: I’ve always been anti–ad, so I feel like I’m a creative imposter trying to find ways to collaborate with incredible humans and support artists through it. I want to create a meaningful environment and am happy to do that through brand, as long as it’s genuine, and for brands I respect.
What is the next step in your career you want to accomplish, is there any project you have been dreaming of for a long time?
Chloe Karayiannis: I want to continue designing for a future and find a place in my explorations that is thoughtful and ethical. I want to keep exploring our connection to digital realms and how we can all be kinder, use it as a tool to become aware.
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