We all have daily routines. Some of us like to do some things in the morning, some at late night. Starting the day with a freshly brewed coffee or ending it with meditation. Although routines don’t have to be polished with Gen Y or Gen Z trends. Breakfast, reading, standing still, running, socializing, hiking any repetitive thing can turn into a routine and this gives a motivation to wake up to another day.

It gives us a chance to create a habit, also keeps us sane since we’re highly dependent on some sort of comfort and assurance in daily life. South Korean designer Haeri Cho directed, animated, and designed a short titled Routine Rhythms which focuses on daily activities and their powerful rhythms.

Hidden patterns create Routine Rhythms

Haeri Cho recently graduated from Ringling College of Art and Design and started to work at BUCK as Design Apprentice. Her professional career may be fresh but her creative work proves its worth. Meanwhile, Routine Rhythms! is a collection of patterns obtained by observation, experience. Haeri Cho focuses on different topics and aspects of life.

She emphasizes these patterns in the description as they can be irregular or regular, organic or geometric, structural or decorative, positive or negative, and repeating or random. She found the repetitive tasks in her daily life and found “Repetition” as the umbrella term for her project. And correlated everything around it.

Personally, routines can be a huge eye-opener for many. We usually get lost in routines and most of the time we don’t even notice them. Therefore, it’s not easy to hear their rhythms. Routine Rhythms show this pattern in a humble, direct, and pleasant way.

To discover more about Haeri Cho’s work you can visit Behance, Vimeo, Instagram.